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Introduction

Outside of family there are few things that have such a profound affect on us as business. Your business can bring sleepless nights and immense highs. In short, your business is a rollercoaster. But what if it didn’t have to be? Digital Brick is an innovative branding and marketing solution created to help you establish a strong, consistent digital presence that maximizes the power and reach of your online brand.

Our extensive experience in B2B Sales, Advertising, Branding, Website Design, Social Media and Word-of-Mouth Marketing defines us as one of the few web-based companies qualified to develop, design, implement and manage every component of your web-based infrastructure giving you complete brand continuity wherever you appear online. Full-spectrum integration of core services ensures the propagation of accurate, matching content establishing your authority and relevance to online search engines. stablish your will support your business through the impending changes to the world wide web as we know it.

Digital Brick designs highly effective digital solutions, tailored to fit your business and represent your vision and optimally installed to exponentially power your online brand. As business owners ourselves, we know how daunting it seems to make an impact online! A strong company logo, coordinating social profile icon and well-designed, fully filled out social media profiles are minimum expectations of brands on the web today. As a Digital Brick client, your business will be greatly enhanced by our agency-experienced logo design whether we’re modifying your existing brand for online display, or creating a fresh identity that imparts the essence of your brand at a glance.Your “online signage” is absolutely the first place to start but looks alone are not enough to get results. In a virtual sea of self-proclaimed Experts and Social Media Marketing “Gurus”, it’s important to establish professional credibility and differentiate your brand from the herd. To be found by search engines and followers alike requires that all of your websites, profiles and apps be integrated properly to share information and expose your potential and existing customers to relevant and reliable brand content, offers and images.  With a few proven systems in place and some consistently applied processes, you will quickly begin build brand awareness, incentivise likes, run promotions and contests to engage your connections, foster content sharing and motivate third-party recommendations that will sell your services for you! 

We make it easy with highly effective digital solutions, fully customized to fit your business profile and exponentially power your online brand.  Digital Brick is here to help, your calls and emails are welcome and we will make every effort to answer any questions you may have regarding your online brand. Call us today for a personalized analysis of your digital status and custom blueprint to build a better online brand. 

Previous work for clients including Microsoft, T-Mobile, Android, BlackBerry, and Major League Baseball has appeared in National publications including Vanity Fair, Rolling Stone, Architectural Digest, and Metropolis. Additionally, our work can be found online @ Tech Crunch, Zinio, Issuu, Amazon, Behance, BlogSopt, AndroidandMe among others. 

—————————————————————————————————————– Digital Brick has worked with some of the biggest brands in the world including Microsoft, T-Mobile and Blackberry. We have spent over two years developing our unique approach to social branding and development, applying our big brand knowledge to help local business owners.  Our services include Branding & Corporate Identity, Website Design & Development, Custom Social Profiles (All), Facebook Marketing, Mobile Marketing, Email Marketing, Landing Pages, Print Marketing, Campaign Management and more!

Who Is Digital Brick?

Digital Brick is a family owned & operated marketing company specializes in small businesses.  We provide a  personal experience and attention to detail that your business deserves. We have one goal – to maximize your customer base through online social mojo.  We work 1-on-1 with you, tailoring  our solutions and strategy for each unique business situation. Our creative campaigns are organic in nature allowing them to grow with your business and newly connected customers. Our services include Branding and Corporate Identity, Website Design and App Development, Custom Social Profiles (All), Facebook Marketing, Mobile Marketing, Email Marketing, Landing Pages, Print Marketing, and more!

Guaranteed. Period.

We strive to offer our clients the most cutting-edge and powerful marketing services available. Because we offer businesses only what will address their needs and be the most effective, there is no reason for Digital Brick to use contracts. All or our services are a simple flat fee or billed on a month-to-month basis.

CLIENT ASSESSMENT

Missed Opportunity #1

Layer in a problem and/or missed opportunity they are having online. Try to make it do with brand, social and/or their website. Include an example screenshot(s).  I can also use previous client examples to illustrate a point if need be.

Missed Opportunity #2

Layer in a problem and/or missed opportunity they are having online. Try to make it do with brand, social and/or their website. Include an example screenshot(s).  I can also use previous client examples to illustrate a point if need be.

Missed Opportunity #3

Layer in a problem and/or missed opportunity they are having online. Try to make it do with brand, social and/or their website. Include an example screenshot(s).  I can also use previous client examples to illustrate a point if need be.

Your Customers Are Talking (Start of WOM)

If you are a business owner looking for a way to attract new customers nothing beats the power of word-of-mouth. But where do you start? First you need to know where not to start. Traditional marketing & advertising are becoming less and less effective, yet their costs continue to rise. Print, direct mail, radio and TV are not cost-effective for most small businesses. Not to mention they must be run over and over again to see continuous results. These methods are not designed to make customers want to run out and tell their friends all about you. So what does that leave us? Well, we live in a digital world. Everyone is online—including their friends, family & co-workers—even most grandmothers are online! There are over one billion Facebook profiles alone. So without a doubt the best place to start a word-of-mouth marketing campaign is online The problem is that this is easier said than done. There are millions of businesses who put up a Facebook Page or website, but very few know how to use them to generate new customers. Sadly, many of these businesses give up long before they should, and never see the opportunity they have before them.   Now for the good news. Digital Brick has spent over two years developing a simple, easy to use word-of-mouth marketing solution that can be successfully implemented by over 90% of small businesses.

“A hundred years ago, business owners laughed at the thought of the radio as a marketing tool. Sixty years ago, it was the TV. Twenty-five years ago, it was the internet. Don’t miss the opportunity you have now!”

YOUR ONLINE FOUNDATION

Before you can get customers talking about your business, you need to have an online foundation to work with. These will be the initial tools in your online toolbelt. Don’t worry it’s not complicated and many businesses have some, or most of the pieces already in place. You need a Facebook Business Page, Google+ Page/Map Listing, Business Website, well-designed Images and/or Graphics, and the ability to generate content about your industry. These tools can work alone, but together they build something very powerful. The concepts below vary slightly depending on your industry, but the principles are relatively the same for the majority of small businesses. 

YOUR ONLINE FOUNDATION (SOCIAL CRM)

How do you contact your existing customer base? Do you have a way to even collect customer contact info? To build a word-of-mouth marketing solution you need a CRM. What is a CRM? A Customer Retention Manager is a tool for collecting and storing customer information to use for marketing and promotional efforts in the future. Unfortunately, most businesses have no solid CRM in place, and traditional marketing & advertising methods do not lend themselves to building one. Customers do not like to give out their contact information even to businesses they frequent. The solution to this problem is simple. Connect with customers in a way they want to be connected with—through social networks. The most successful place to connect with customers is through Facebook. When done correctly you can build a powerful Social CRM with thousands of connected customers (new & existing) through your Facebook Business Page.

Google My Business/Google Maps Listing

Show up in search results and on local maps. This is by far the most powerful way to get your business in front of both new and existing customers. When your listing is claimed and built correctly, you will be able to display your brand, connect with your customers, get found in search results, and message back and forth with your customers in real time.

Your FB Page

Your Facebook Business Page is the key to your Social CRM. Your page needs to be well designed and attractive to be effective. No one wants to visit a page with no cover image or a horribly sized profile image. This is your online store front, be proud of it! You wouldn’t put off-center signs in front of your store—or worse no sign at all, why do it online?  The way your business is seen online (digital brand) is just as important as the merchandise you sell, your staff, your signage and the atmosphere of your brick and mortar business. Your Page’s look & feel, how it functions, and what content you post will all effect the level of success you have in building and monetizing your Social CRM. The best Facebook Pages contain professionally designed graphics, post valuable content daily, use custom applications, and have well-written business (About) sections. 

Your Website

Your website should be designed as your Content Management System (CMS). This is where all of your valuable content is housed and shared from. The most effective websites are professionally programmed & designed, well-written, and contain articles or blog posts. Your website is another online representation of your business (digital brand). The look & feel of your site, how it functions, and what information it contains should mirror your brick & mortar business and branding.

Your Content

More specifically you need valuable content. Your goal is to have your customers see you as an asset. You want them to view you and your business as an industry leader and/or expert. You do this through the content you share and post.  Professionally designed graphics, articles or blog posts, promotions, incentives, special offers, industry tips & tricks, product and/or service comparisons, and industry news are all examples of valuable content. When done correctly, sharing valuable content will build your business’s credibility and clout, making customers want to connect with you! 

The 4 Parts of Word of Mouth Marketing

Now that you have an understanding of the individual pieces that create your online marketing foundation let’s look at how they can be used together to create your word-of-mouth marketing solution. These four steps can be repeated over and over to build a massive Social CRM and an effective word-of-mouth marketing solution.

Digital Brick pinpoints and customizes each campaign for every business we work with depending on the industry and specific situation. If you are installing your own solution understand that some industries may not require certain features listed below, others may require specialized features or content.

1. Connect your current customers to your Facebook Business Page through professionally designed in-store (or print) graphics, website integration, check-ins, Facebook Ads, a forwarded domain name, QR Codes, etc. Focusing on connecting with your current customers is one thing that makes our marketing concept unique. By connecting with your existing customers first, your campaign builds a solid foundation of customers who know your business well, and will have good things to say about it. 
2. Promote your Social CRM with promotions. Use valuable content, incentives, special offers, Facebook Deals, events, etc. . .to promote your business through your Facebook Page and/or website. Collect likes, tweets and emails for any contests or bonus information giveaways. Contact Digital Brick directly for a free phone consultation for specific ideas on how to promote your business.
3. Engage As you connect with your existing/in-store customers, and you share valuable content (DAILY!), something amazing will start to happen. Your connections will like, share, comment on, and recommend your content & business via Facebook and your website. This engagement with your content is shared with all of their Facebook connections. These connections are their friends, family, co-workers, and other people they know who often have have similar likes and interests. 
4. Grow Once this engagement begins with your existing customers your Social CRM will explode! At this point your current customers are sharing your valuable content with your next customer—also known as a new customer. Because their connections know them personally, what they say about your business is more than just a 3rd party recommendation. What you have now is a genuine, self-sustaining, 21st Century word-of-mouth marketing solution! 

. . . But How Much Does it Cost?

Many business owners simply do not have the time to accomplish everything laid out here on their own. Digital Brick can help, we provide all of our services ala carte and on an as needed basis. We customize each package for each individual client. This allows our clients to pinpoint their marketing efforts and never waste a dollar. Our packages start at just $79! 

About Us

Digital Brick has worked with some of the biggest brands in the world including Microsoft, T-Mobile and Blackberry. We have spent over two years developing our unique approach to social branding and development, applying our big brand knowledge to help local business owners. Our services include Branding & Corporate Identity, Website Design & Development, Custom Social Profiles (All), Facebook Marketing, Mobile Marketing, Email Marketing, Landing Pages, Print Marketing, Campaign Management and more! 

Branding and Identity

(Valuable Content), Website, Social Media, Tied to everything

BRAND GUIDELINES

A brand standard guideline for use in all future instances or with 3rd party companies. This includes designed logos,  hex and rgb colors, fonts used and more. This can be used by sending to 3rd party companies directly or you can have them deal directly with us for best integration, accuracy and effectiveness while assuring that the 3rd party deals with your professional design team (Digital Brick). Dealing direct also takes another task off of your list as a business owner.

Brand Enhancement

Your brand is everything you do and everywhere your business or products are seen. We will enhance your current brand & branding making it “pop” and highlight the “image” you want your business to communicate to customers and potential customers.

Experience

My wife Andrea, has over 25 years of graphic design experience. Her specialty is branding and corporate identity. She has designed for Microsoft, Blackberry, T-Mobile, and MLB to name a few. Andrea is our Creative Director and manages and guides our design team.

USP and Competition

My wife Andrea, has over 25 years of graphic design experience. Her specialty is branding and corporate identity. She has designed for Microsoft, Blackberry, T-Mobile, and MLB to name a few. Andrea is our Creative Director and manages and guides our design team.

Brand Consistency

We intwine and layer your brand and branding into every piece of work we do for your business. Most importantly we keep your brand, the look, feel, and image you are communicating consistent throughout everything (digital, print, etc…)

Logo Versions

Even if we do not redesign your logo we can recreate it. Dark logo on light background, Light logo on dark background, and other versions. We provide a vector versions, png versions (transparent background for web), and jpeg versions of varying sizes and dimensions (as needed).

Website Design or Redesign

Digital Brick will redesign your existing website using the platforms WordPress.org and WooCommerce to build your custom eCommerce business website. You will own all of the content even though we host (with Maintenance, Updates, Security & Hosting Package) the content on our servers.

eCommerce/WooCommerce

We integrate a full WooCommerce setup for 25 products. This includes shipping setups, stock management set up, shop manager setup, payment integrations, custom product and category pages and more. Up to 25 Products (more is a small price increase).

Professionally Design

Our professional graphic design team integrates your brand to help your website stand out from your competitors.

Advanced Functionality

Call-to-actions, sliders, content forms, full width layouts, email subscription forms, etc… Your content will be built to convert with our advanced modules and layout.

Mobile and Tablet Ready

Responsive websites reformat the webpage to display based off of the device viewing it. Google has begun penalizing websites without a “mobile-ready” layout by lowering where it shows in the search results.

3 Unique Layouts

Digital Brick builds unique layouts for desktop, tablet, and mobile. Each design, layout, and even functionality is unique for the device that will be viewing it. This ensures each webpage is always focused on the ultimate goal it has to your website and business as a whole.

Social Media Integration

Custom color branded social sharing and social following buttons/integrations are included.

Basic Search Engine Optimization (SEO)

Getting found in the search engines is a must for any small business. We setup your web pages with the necessary meta tags (title, description, keywords, H1 tags, alt image tags, etc…) so the search engines read your content properly and you rank well in the search engines.

Ramp Up Period

Includes 6 months of Digital Brick’s advanced hosting (feature breakdown below) a $450 value. And Tons More…

Social Media Pages

Google My Business (GMB) & Google Maps

We will claim, verify, and setup your business with Google. This includes (if applicable) verifying business location and display on Google Maps and a Google+ Page. You then have access to the GMB dashboard with effects how your location displays in search results or how to receiving messages from potential customers who’ve searched for your business and tons more.

Advanced Facebook Page

We unlock the power of your existing Facebook Page via:

  • All Advanced FB Settings
  • Custom URL/Username
  • Page Verification
  • Custom Page Layout
  • Current Email List Invites
  • FB Shop Setup
  • Events Setup
  • Jobs Setup
  • Services/Appointments Setup
  • Custom FB App/Website Connection

YouTube Channel

We create, verify and connect a custom YouTube Channel to your GMB brand account giving you a YouTube channel built and branded for your business account. We also provide these advanced features and functionality:

  • Verify YouTube Channel
  • Website & Social Media Integrations
  • Search Engine Optimize Your Channel
  • Custom Username
  • Cast Live Events
  • Featured Video Setup
  • Connect Google Analytics
  • Setup Video Cards

FB Messenger Website Integration

We use a custom FB application to connect your pages FB messenger features to your website giving you a powerful customer messaging, assistant tool with automation capabilities.

Maintenance, Updates, Security & Hosting Package

Ramp Up Period: (If packaged with any website design or redesign) Includes 6 months of Digital Brick’s advanced hosting (feature breakdown below) a $450 value. And Tons More…

1 Hour Content Updates per Month: This can be update to existing website content or used to launch new content on the website.

1 Year Domain Reg:  (with initial build and 12 mo hosting renewal plans)

A/B Split Testing: We will A/B split test any sales page from headlines to call-to-actions. This guarantees you are always improving your content for conversions.

Advanced Security: Websites today are under attack more than you realize. Our security features protect you from spam,  malware, brute force attacks, site injections, and more.

Daily Backups: Your site/content/hard work is always safe. We automatically backup your site to a unique server twice a month.

Secure Socket Layer (SSL): Google has made it imperative that all websites move to https:// instead of http://. They have begun to penalize websites in the search results. We include a basic SSL certificate so your site is always secure and up to date.

CDN (Content Delivery Network): Your site always loads at lightning speed with our CDN which uses servers around the globe to serve locally saved versions of your content.

Google Webmasters Verification: We verify your domain with Google Webmasters which helps you rank higher in the search engines.

Google Analytics Setup & Verification: We set up Google Analytics and verify your website. This provides you in depth statistics about how your website is performing in the search engines and how your visitors are using your site so it can be optimized for maximum performance.

Sitemap Submission: We submit your sitemap to all the search engines monthly. This helps your site rank high in the search engine results.

Custom Platform Upgrades: As our platform releases new features and functionality we automatically integrate them to your site. This ensures your site is always one of the most modern websites online.

Superior Servers: Our servers are the fastest online and provide 99.9% uptime.

QUOTE

Brand Strategy

Put in USP Discovery and Competitive Analysis

Brand Enhancement:  Your brand is everything you do and everywhere your business or products are seen. We will enhance your current brand & branding making it “pop” and highlight the “image” you want your business to communicate to customers and potential customers.

Brand Consistency:  We intwine and layer your brand and branding into every piece of work we do for your business. Most importantly we keep your brand, the look, feel, and image you are communicating consistent throughout everything (digital, print, etc…)

Experience:  My wife Andrea, has over 25 years of graphic design experience. Her specialty is branding and corporate identity. She has designed for Microsoft, Blackberry, T-Mobile, and MLB to name a few. Andrea is our Creative Director and manages and guides our design team.

Multiple Logo Versions:  Even if we do not redesign your logo we can recreate it. Dark logo on light background, Light logo on dark background, and other versions. We provide a vector versions, png versions (transparent background for web), and jpeg versions of varying sizes and dimensions (as needed).

Your Brand Guidelines:  A brand standard guideline for use in all future instances or with 3rd party companies. This includes designed logos,  hex and rgb colors, fonts used and more. This can be used by sending to 3rd party companies directly or you can have them deal directly with us for best integration, accuracy and effectiveness while assuring that the 3rd party deals with your professional design team (Digital Brick). Dealing direct also takes another task off of your list as a business owner.

Sales Page Copywriting

Backstory, Knowledge, Expertise and Your USP: We will revise and rewrite your personal (if applicable) and company backstory to help solidify customer trust. This is best done by positioning your personal or business’s knowledge and expertise. We will assist you in setting a clear and concise USP (Unique Selling Proposition) that will help structure all sales pages.

Headlines and Subheadlines: We write powerful and effective headlines and subheadlines to grab and hold the reader’s attention.

Readability: Sales page copy will be pleasant to the eye,  digestible, and structured via “sales science”. All sales page copy is written from a benefit-positioned point of view, focusing on what the customer most cares about and the biggest reason they choose to purchase one product over another.

Call to Actions: We create Call-to-Actions that convert. From forms to buy now buttons.

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